How to Get Seen on YouTube: Five YouTube Visibility Tips

If you want to get your content seen on YouTube, you have to stand out.

Every minute, over 500 hours of content are uploaded to YouTube. And while YouTube has around 2.5 billion active users, every video on the platform is vying for their attention.

Competition is fierce. Creating amazing videos is important, but you also need the right strategies to get noticed. You need to think about your YouTube upload settings, and you’ll need tools like TubeBuddy to help you expand your reach and grow your channel. In this guide, we’ll explore key YouTube visibility tips to enhance your presence and achieve your goals effectively.

So whether you’re running a business or brand channel or you’re an individual creator just trying to stand out, you need to optimize with the right keywords for YouTube visibility, you need attention-grabbing thumbnails, and you need to consistently post high-quality videos.

Get an unfair advantage on YouTube

Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.

get started

Top 5 Tips To Increase YouTube Visibilty

Without further ado, let’s get into the specifics.

1. Make Sure Your YouTube Basics are up to Scratch

Take a look at your fundamentals and ensure you’ve ticked all the boxes for optimization like a keyword-rich title, an informative description, and a popping custom thumbnail. Make sure your channel has a stellar About Page with up-to-date contact information, and your channel art (banner, icon) is consistent and reflects the focus of your content.

Create a check list and don’t skip a step. All of these factors boost your channel, help with discovery in YouTube search and increase your chances of YouTube recommending your content.

Another strategy that some of the most successful YouTubers use is regularly refreshing video thumbnails. With TubeBuddy’s A/B testing features, you can test different thumbnail designs to see which one grabs your audience’s attention the most. This means you’ll always know which thumbnail works best, boosting your click-through rates and helping your videos get noticed more.

2. Encourage Viewers to Subscribe and Share Your Content

Every time you create and upload a video, let your target audience know it exists by publishing it via social media and encouraging them to watch, comment, like, and share.

Literally, ask viewers to like and subscribe in your videos because even if it feels weird, it works.

Engage your community in the Community tab and ask viewers to share your video with other people they think might like your content.

TubeBuddy can assist by providing YouTube SEO tools to create engaging titles and descriptions that make your content more shareable. It also offers insights into which videos are performing well, which can help you hone in on your most shareable content.

3. Keep an Eye on Retention

YouTube will recommend your videos in search and as suggested watching if you can demonstrate that you’re able to retain viewer interest.

If you see that retention drops off dramatically at any point in your video, you’re losing the viewer’s attention. That might mean you need to make shorter videos, or you need to do more to retain interest throughout your videos. Digging into your average retention rate can also help you determine the ideal length for your videos going forward.

TubeBuddy’s Retention Analyzer can help you pinpoint exactly where viewers are losing interest, allowing you to tweak your content to keep them engaged. By using these YouTube optimization strategies, you can create videos that not only match your audience’s preferences but also keep them watching till the end, boosting your channel’s performance.

4. Promote Your Content via a Community Forum

Whatever your niche, there is a forum, a Discord, a subreddit, a community dedicated to the topics you cover. There are also forums targeted specifically toward YouTubers and other video creators where members support each other in their endeavors. This is not us suggesting you spam communities with your content. However, if you play by the rules, act in good faith, and share your content in a way that adds value, you might find a ready audience for your content.

The TubeBuddy Community Forum has various boards and discussion threads designed to help creators connect, share insights, and promote their videos effectively. By actively engaging in these discussions and offering value, you can enhance your visibility while learning from other creators’ experiences.

5. Collaborate with Other Creators and Tap into Their Audience Reach

Collaborating with other content creators can give you some much-needed creative energy, and it’s a great way to get yourself in front of new audiences. Be thoughtful about who you ask to collab and make sure there’s a fair exchange of value in the collaboration. By collabing with other creators, you can find a new viewers who are more likely to give your content a chance (and maybe like and subscribe) because you’re working with a creator they already know, like, and trust.

If there’s a competitor you don’t want to collab with but you want to keep tabs on, TubeBuddy’s Channelytics tool can help. Channelytics can help you see what’s working in your niche, what content viewers are engaging, and help you stand out (getting that all-important YouTube visibility) against your competitors.

So, master the basics, ask viewers to like and subscribe, watch your retention rates, actively promote your content, and tap into other creators in the community to give your videos a leg up.

Do this consistently and your channel will grow. We’re rooting for you!

Frequently Asked Questions

How can TubeBuddy tools help improve YouTube visibility?

TubeBuddy’s YouTube SEO tools help with keyword research, SEO suggestions, thumbnail testing, and social sharing, all of which improve your content’s visibility on YouTube.

What are the best strategies for YouTube engagement?

Responding to comments, creating calls to action, and engaging with your audience regularly are great strategies to boost YouTube engagement.

How often should I upload videos to maximize visibility?

Consistency is key. Uploading regularly, whether it’s weekly or bi-weekly, helps keep your audience engaged and boosts your chances of being recommended by YouTube.

What is the ideal length for a YouTube video to boost visibility?

It depends on the type of content. Shorter videos tend to do better for quick consumption, but longer videos can provide value. Use your audience’s retention data to find the right video length for your channel.

How do tags and keywords affect video visibility on YouTube?

Tags and keywords help YouTube’s algorithm understand your video and categorize it, increasing the chances it will appear in search results or be recommended to viewers.

Does TubeBuddy offer tools for creating engaging thumbnails?

Yes, TubeBuddy offers an A/B testing tool that allows you to experiment with different thumbnails and see which one gets more clicks, helping you create more engaging thumbnails.

Get an unfair advantage on YouTube

Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.

get started