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How to Grow a Company YouTube Channel: 11 Tips to Grow your Brand Channel
Growing a company YouTube channel is not so different from growing a personal YouTube channel.
Sure, you may have a few more resources available (just make sure you get those expense reports in on time) but the basic approach and aims are the same. You want people to find your videos, and you want to keep them coming back for more. Do that consistently and you will grow your company YouTube channel.
For this article, we’re going to assume you’re looking to grow your employer’s YouTube channel, but the tips and advice we’ll offer apply just as well to independent business owners and small teams.
With that in mind, there’s a good chance your company already has a YouTube channel. But unless that channel is a focus and priority for the team (or at least for someone on the team), there’s an even better chance that channel isn’t doing much for you.
To start, we’ll get into the right mindset. Then, we’ll get into some of the finer points of optimizing videos so that YouTube’s algorithms understand and recommend them to viewers.
Why Grow a Company YouTube Channel?
A company YouTube channel can be a powerful tool for brand visibility, customer engagement, and marketing. It provides a platform to showcase products or services in action, share valuable industry insights, and build a loyal community around your brand.
Unlike traditional advertising, YouTube allows for more in-depth, authentic content that can educate, entertain, and connect with your audience on a deeper level. It can also be a cost-effective way to reach a global audience.
Consider that YouTube is the second-largest search engine in the world, behind only Google. Your company YouTube channel can improve your overall online presence, boost your SEO efforts, and give you a way to connect with customers. Heck, as you grow past 1000 subscribers and 4000 hours of watch time, it can even become a revenue-generator in its own right.
In short: yes, a company channel is important.
So with that out of the way, let’s talk about how to grow your company YouTube channel.
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Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.
Define Your Channel’s Purpose and Target Audience
First things first, you need to know why you’re on YouTube and who your company YouTube channel is for. Understanding your purpose and audience is like having a roadmap for your YouTube journey.
Are you aiming to educate? Entertain? Support customers? Connect with prospects? Don’t split your focus out of the gate. Best to pick one to start.
The next question to ask yourself is “who are my ideal viewers?” Think about those personas when creating content and when making decisions about your company YouTube channel.
Think about your business goals. Maybe you want to showcase your products, share industry insights, or build a community around your brand. Whatever it is, make sure it aligns with your overall business strategy.
As for your audience, get specific. Consider demographics, interests, motivators, and pain points. The more you know about your viewers, the better you can tailor your content to their needs and preferences.
Find Your Niche and Unique Value Proposition
Your ideal customer/viewer persona is one thing, but this is YouTube. It has its own (massive) user base, and its own rules.
3.7 million videos are uploaded to YouTube every day, and YouTube users watch 5 billion videos, adding up to 1 billion hours of watch time per day.
This can sound intimidating but reframe it a bit; you don’t need to reach everybody. You just need to make a connection with a tiny subset to be successful. You need to carve out your own space to get a tiny share of those 1 billion daily watch hours to be successful.
You need to find your niche.
Your niche is that sweet spot where your expertise meets your audience’s interests. It’s not just about what you do, but how you do it differently from everyone else. That’s how you start to build community around your brand.
Identify your Unique Value Proposition
Once you’ve identified your niche, you need your unique value proposition (UVP). This is the special sauce that makes your channel worth watching.
To grow a company YouTube channel, you need to give viewers a reason to hit subscribe.
Maybe you’re a tech company and you can explain complex concepts using analogies. Or a fashion company pointing the camera toward sustainable practices. Or a food brand sharing budget-friendly recipes featuring your products. The list goes on. And the right content will be different for each brand.
The UVP that will help grow your company YouTube channel is as unique as your product, your company, and the people that make it… and, of course, the viewer.
Think about your brand personality and how that might manifest in your brand YouTube strategy.
Post Consistently
Consistency is key to growing a YouTube channel. Your audience should know when to expect new content from you. It builds anticipation, gives viewers a reason to subscribe, and it helps YouTube’s algorithm understand your channel better.
Be realistic and don’t bite off more than you can chew. It’s better to consistently post one great video every couple of weeks than to burn out trying to post daily (for daily posting, look to YouTube Shorts, which we’ll talk about in a moment).
Make video production a priority, find a rhythm that works for you, and keep at it. Create a YouTube content calendar and stick to it.
💡 Tip: Use YouTube’s scheduling feature to upload videos in advance. Or take it a step further using TubeBuddy YouTube Video Scheduling to choose the best times to publish based on audience activity. TubeBuddy Video Scheduling also allows you to automate updates for thumbnails, titles, descriptions, and other YouTube metadata, so your content remains fresh.
Optimize Your Video Titles, Descriptions, and Tags
Alright, you’re making great content and you know who you’re making it for. Now it’s time to make sure that the viewers you’re making this great content for can find your great content.
Call it YouTube SEO, or YouTube optimization but whatever you call it, don’t ignore it. To grow a company YouTube channel, you need to consider this stuff.
Your video title, description, and tags (in that order) are crucial for helping both viewers and YouTube’s algorithm understand what your content is about.
For titles, aim for clear, catchy, and keyword-rich. Identify a target keyphrase. TubeBuddy’s YouTube Keyword Explorer is the perfect tool for this). Look for the sweet spot of high volume and low difficulty. Include your target keyphrase at or near the beginning of your title.
In your description, give a brief overview of your video content. Include your keywords up front and make it both readable and engaging. Add chapters to your YouTube videos and include your keywords. You can add links to your website and social media profiles, but not in the first 200 characters of your description. That’s valuable real estate. Don’t waste it.
Tags are important, but only think about them once your title and description are on point. Use a mix of broad and specific keywords related to your video topic. Think about what terms your target audience might be searching for and what topics your video is related to.
Create Eye-Catching Thumbnails
Your thumbnail is your video’s billboard on YouTube. It needs to grab attention and give viewers a reason to click.
A good YouTube thumbnail tells viewers what your video is about and gives them a reason to click.
Use bright colors, clear text, and engaging images. Make sure your thumbnail accurately represents your video content. “Clickbait” might get a viewer to click but it won’t get them to stick around and watch if your video doesn’t deliver on your thumbnail’s promise.
Shoot for a consistent style in your thumbnails. This helps with brand recognition and makes your videos stand out in search results and suggested video lists.
Produce High-Quality, Valuable Content
Obviously?! Content is king. To grow your business YouTube channel, you need to consistently produce videos that your audience finds valuable.
What does “valuable” mean? It depends on your niche and audience. It could be educational content that solves a problem, entertaining videos that brighten someone’s day, or inspiring stories that motivate viewers. It could be anything.
Invest a little in equipment but don’t let equipment hold you back. A good camera (our favorites), a solid microphone (our favorites), a little lighting (our favorites), and a good tripod (our favorites) can make a world of difference. But remember, substance trumps style. Great content captured with a smartphone will outperform a mediocre video shot on high-end gear every time.
Engage with Your Audience Through Comments and Community Posts
Hit the YouTube Community tab to post updates, polls, and behind-the-scenes content. This keeps your audience engaged between video uploads and gives them a reason to visit your channel regularly.
💡 Tip: Use TubeBuddy YouTube Comment Management or if necessary, Bulk YouTube Comment Delete can help.
Collaborate with Other Creators and Brands
Collaborations can be a powerful way to grow your business YouTube channel. Partner with other creators or brands in your niche to create content together. This exposes you to each other’s audiences and can help you grow your company YouTube channel.
Look for collaboration opportunities that make sense for your brand. It could be a joint video, a guest appearance, or even a friendly competition. The key is to ensure it provides value to both your audiences.
You can pay creators for this kind of reciprocal arrangement but the key is to ensure a match on values, ideals, or content, whether or not money changes hands.
Reach New Audiences with YouTube Shorts
YouTube Shorts is the platform’s answer to TikTok and Instagram Reels. These short-form videos can be a great way to reach new audiences and drive traffic to your main channel.
For long-form YouTube creators, the trick is to ensure your YouTube Shorts tie back to a long-form video.
Create bite-sized versions of your content or behind-the-scenes glimpses of your business. Use relevant trending sounds and hashtags to increase discoverability. But remember, always tie Shorts back to your long-form videos and include a call-to-action to visit your main channel.
💡 Tip: Use TubeBuddy’s YouTube Suggested Shorts feature to clip the most engaging sections of long-form videos and turn them into compelling Shorts.
Cross-Promote Your YouTube Content on Other Platforms
Your YouTube videos can (and should) feed your content engine. Don’t keep them siloed. Share snippets across your other social media platforms, embed videos in your blog posts, include YouTube links in your email newsletters.
Create platform-specific teasers to drive traffic to your YouTube videos. For example, share a short clip on Instagram with a swipe-up link to the full video on YouTube.
Analyze Your Performance and Adjust Your Strategy
Businesses need to see a business case for continuing a YouTube strategy. Keep a close eye on your YouTube analytics. Pay attention to metrics like watch time, click-through rate, and audience retention. These insights can help you understand what’s working and what’s not.
Use this data to inform your content strategy. Maybe your how-to videos perform better than your vlogs, or your audience tends to drop off after the five-minute mark, or your videos are particularly popular in a given region. Use these insights to refine your approach and continuously improve your content.
💡 Tip: Use TubeBuddy Advanced YouTube Analytics to report on video performance, and tools like TubeBuddy YouTube Retention Analyzer to get deeper understanding on your brand YouTube video performance.
Go Forth and Grow your Company YouTube Channel
To grow a company YouTube channel (or any YouTube channel) takes time, effort, and a willingness to learn and adapt. But with these 11 tips in your toolkit, you’re well on your way to YouTube success.
Remember, the key is to stay consistent, provide value to your audience, and always be open to learning and improving. Your YouTube channel has the potential to be a powerful asset for your business – a platform to showcase your expertise, connect with your audience, and ultimately, drive growth for your brand.
TubeBuddy Enterprise is designed to help grow your company YouTube channel. From coming up with ideas and maintaining a content calendar to optimizing videos for visibility, TubeBuddy Enterprise has your back. TubeBuddy Enterprise users also get unlimited access to all TubeBuddy features including bulk editing tools for cards and end screens, detailed performance reports, and more.
Get an unfair advantage on YouTube
Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.
