Deep YouTube Channel Comparisons with TubeBuddy Channel Insights

They say comparison is the thief of joy but YouTube channel comparison is the best way for a creator to know how their content, their progress, and their strategy stacks up..

Whether you’re an aspiring or established content creator, an individual, or a brand looking to make an impact, you need to gather intel on, and learn from, other creators in your niche and beyond. 

It’s helpful to know what other channels in your niche are doing: what are they posting? How often? When are they posting? It’s even more helpful to know how they’re doing: how quickly are they adding subscribers? How are their views trending? What content is performing best?

That’s where the new Channel Insights tool comes in. Channel Insights is available to TubeBuddy users with a Pro or Legend license. 

Now, before we jump into the new TubeBuddy Channel Insights tool, you’ll note that we haven’t said “competitors.” There’s always competition within a niche. Especially in the most competitive and the most profitable YouTube niches. But there’s plenty of success to go around. So while Channel Insights offers powerful YouTube competitor analysis, we prefer to think of this as the friendly competition that drives creators to do their best work… and maybe even find a potential collaboration partner. 

Channel insights is all about uncovering the data that empowers creators to make smart decisions. 

So, let’s take a look at this new YouTube channel comparison feature in TubeBuddy and how it can level-up your YouTube strategy to help you win in your niche.

YouTube Niche Analysis

Channel Insights is a YouTube benchmarking tool. It puts your channel’s performance in context relative to other creators in your niche. It helps you, as a creator, to:

• Compare your channel’s performance against key metrics in your niche
• Identify top-performing channels worth studying
• Save time by focusing on creators who are truly making waves

Basically, you get to learn lessons from across your niche and well how you’re doing relative to other channels.

As you browse YouTube, the Channel Insights tab will appear and offer some insight into the channel you’re viewing. From there, you can click to “Add Channel to Niche.”

The more relevant channels you add, the more refined your YouTube niche analysis becomes. 

YouTube Channel Comparison Intelligence Hub

Once you’ve added at least one YouTube channel for comparison, you’ll be able to:

• Monitor audience growth trends
• Track overall channel performance
• See how your channel/content performance compares

So, a lot of information but YouTube channel comparison is only the tip of the iceberg. By following your fellow creators, you’ll know about sudden spikes in a channel’s engagement and can take inspiration from the tactics that drove that engagement. Likewise, if a given video or category of videos is driving viewers to subscribe to one of the channels you’re following, you’ll be among the first to know. 

In short, Channel Insights lets you learn the same lessons your competitors are learning from their content strategy and experimentation. 

Insights into Action: Your Content Calendar

Timing is everything on YouTube. Channel Insights can help here too. Dig into any channel in your niche to see their posting cadence. With insight into what other channels are posting, how often, and when, you’re able to: 

• Analyze posting frequency patterns
• Identify optimal upload times
• Understand content strategies that drive engagement

By decoding when and how often top creators post, you can strategically plan your own content calendar for maximum impact. No more guessing games or missed opportunities – just data-driven decisions to boost your visibility and engagement.

Compare YouTube Niche: Putting Channel Insights to Work

Channel Insights gives you a lot of valuable information but it’s how creators use that information that makes all the difference. Let’s explore.

For New YouTubers

New YouTube creators are learning as they go. They’re trying to build their audience and they’re always looking for ways to stand out and get noticed. 1000 subscribers and 4000 hours of watch time required to monetize content on YouTube are their first goals. But hitting that milestone is the beginning of the journey, not the end. 

New YouTube creators can use Channel Insights to:

• Identify successful content formats in their niche
• Learn from posting patterns of established creators
• Set realistic growth goals based on niche benchmarks

For Established Creators

Established creators treat their content like a business. And a successful business needs reliable data. In competitive niches, YouTube can be a game of inches. By keeping track of competitors and learning from their wins and misses, established creators can: 

• Stay ahead of emerging trends in their niche
• Refine content strategy based on competitor performance
• Benchmark growth against top players in a given niche

For Brand Channel Managers

Managing a brand YouTube channel is a different game. YouTube brand channel managers don’t just need to attract and retain an audience, they need to satisfy internal stakeholders. They need insights to inform their YouTube strategy, and they need performance metrics to demonstrate that it’s working.

With Channel Insights, branded YouTube channel managers can: 

• Track competitor brands and their content strategies
• Identify collaboration opportunities with rising creators
• Get deep insights into channel performance relative to competitors

Data-Driven YouTube Content Strategy

Gut feeling is great, but it’s not enough to guide a YouTube strategy. Channel Insights empowers you with the data you need to make informed decisions. By understanding your niche’s landscape, tracking competitor strategies, and optimizing your content calendar, you’re setting yourself up for sustainable growth and success.

The goal of Channel Insights isn’t to help creators copy what others are doing. It’s to give creators the insights they need to make informed, data-driven decisions; to learn from other creators’ successes and failures and to understand the playing field and carve out your unique path to success.

Get Channel Insights

Channel Insights is available now to all TubeBuddy Pro, TubeBuddy Legend, and TubeBuddy Enterprise users. It’s the newest of over 70 TubeBuddy tools—like Keyword Explorer, Retention Analyzer, and Title Generator—all designed by creators, for creators to help them succeed on YouTube.

Get an unfair advantage on YouTube

Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.

get started