If you’re not monetizing your evergreen YouTube content, you’re missing out.

Sure, a viral hit is great and can do amazing things for your channel but your evergreen videos will continue driving views over the long term. Because while you may have published that video a few years ago but to a new subscriber, it might as well be brand new.

Case in point: look at the top 30 most watched videos on YouTube. You’ll notice that none of these videos were produced in this decade. The newest entry on the list is from June, 2018.

In other words, success on YouTube means playing the long game. And let’s not forget that YouTube is a major search engine in its own right. If your older videos are well optimized, there’s a much better chance they’ll be discovered… and that’s important if you want to monetize evergreen YouTube content.

In this post, we’ll talk through the importance of a monetized long tail content strategy, and we’ll introduce you to a tool called AsqMe (partner link) that offers another possible revenue stream by managing and monetizing audience questions.

Tips to Monetize YouTube Evergreen Content

Ad revenue from older videos on your channel is great but savvy creators take a more proactive approach to monetize evergreen YouTube content. 

Evergreen content can help you earn consistent revenue, and gain views and subscribers long after the initial publish date. But you need a strategy and system to, for example, keep video descriptions and titles up to date on older content so you don’t miss out on views or monetization opportunities.

Update Your Evergreen Content

Monetization methods are constantly evolving and, as time goes on and your channel grows, you will have new opportunities to monetize.

New brand deal? New merch? New website? New affiliate links? New tip jar? New link-in-bio? New membership offering? New contact info? You need to keep all your video descriptions up-to-date with this information so your content is always working for you. 

Bulk Update Tools Make it Easy

Editing your video descriptions one by one is time consuming and prone to error. And the more videos you have, the harder it becomes. Bulk editing tools make it easy to update all of your video descriptions quickly, so you can have up to date information on even your oldest videos.

YouTube Studio provides some basic options for bulk editing of descriptions. You can insert text at the beginning or end of your description, replace all text, or remove specific text. These options are most appropriate for either minor additions or a wholesale rewrite of all video descriptions with the exact same content.

If you want more control over bulk edits at scale, check out TubeBuddy’s Bulk Find, Replace & Append. The TubeBuddy bulk update features have the same standard options as YouTube, plus the added options of inserting new text before or after specific parts of your text descriptions. You can also find and replace text. This is perfect if you have a website or URL in the middle of your description and you need to add more options before or after it. For example, if your Amazon affiliate link has changed, TubeBuddy bulk tools make it easy to update all (or select) video descriptions at once.

TubeBudy’s bulk update features also allow you to find and replace text in video descriptions and titles. If you have a new store URL, affiliate ID, social channel, contact method, etc. that you now want viewers to use, this is the best way to update without overwriting the unique content related to each specific video. No more dead links, old promotions, or other irrelevant text. Bulk Processing are available to TubeBuddy Legend users.

monetize youtube evergreen content: Screen shot of the Bulk Find / Replace / Append tool from TubeBuddy. Shows the Find and Replace Text action, the text to find, the text to replace it with along with the various options like whether or not to make the search case sensitive, whether to include partial word matches.

Content creators use AsqMe to manage and monetize audience questions. To use AsqMe, creators simply add their AsqMe link to all their social profiles and wherever they post content, including in YouTube video descriptions. After you sign up for AsqMe, you can add your AsqMe link to all your old videos (whether manually or using bulk editing tools) so viewers know how to tap into your expertise. 

  1. Create your Free AsqMe account (partner link). Fill out your profile and get your unique AsqMe link.
  2. Go to YouTube Studio on your channel and select the TubeBuddy edit option.
  3. In the drop down menu, select the option that will place it where you want it within your descriptions. (Insert After Text, Insert Before Text, Add Text to End of Description, Add Text at Beginning of Description)
  4. Add Your AsqMe link into the text box and include some context for viewers. Something like: “For fast, direct answers, click here: [Your AsqMe Link]“  
  5. Verify the information before hitting continue and completing the bulk update.

YouTube creator Randy East of @EastTactics uses AsqMe to build community and monetize viewer questions. As he says, “it’s super important to create a call to action for AsqMe and add it to as many places as you can. For many, this can be daunting when you have hundreds of videos. I used TubeBuddy… it can help! With their bulk editing tools, I added a call to action in all 200+ of my videos in just 5 minutes.”

You can see Randy’s AsqMe page here: https://asqme.com/@EastTactics.

Special Offer: Get 90 Days of AsqMe Pro Free

Just go to AsqMe.com and sign up for AsqMe’s free Starter Plan. Enter the promo code TUBEBUDDY90 to get 90 days of AsqMe Pro for free.

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Tips to Monetize YouTube Evergreen Content