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YouTube Hype: How This New Feature Can Help Small Channels Gain Exposure | TubeBuddy
For small YouTube channels, growth can feel like an uphill battle. With millions of videos being uploaded every day, standing out in such a saturated platform is incredibly challenging. Many creators struggle to break through the noise, even with high-quality content. Getting noticed often requires more than just creating great videos. it takes exposure, reach, and visibility.
That’s where YouTube Hype feature, announced at Made on YouTube 2024, comes in. This feature is designed specifically to help emerging increase YouTube visibility. YouTube Hype allows viewers to actively boost videos they love, which in turn helps these videos reach a wider audience via the YouTube Hype leaderboard.
Even if a channel has only a few hundred or thousand subscribers, YouTube Hype feature provides an opportunity for greater exposure. Let’s explore how this feature can make a significant difference in YouTube small channel growth.
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Table of Contents
- What is YouTube Hype?
- When Does YouTube Hype Launch?
- How Does it Work?
- Competing with Larger Channels
- Strategies to Maximize Your Hype
- YouTube Hype: Final Thoughts
- Video Transcript: YouTube CEO Announces Major News for Small Channels
What is YouTube Hype?
YouTube Hype is designed to give viewers a way to show their support for your content. For the first seven days after you upload a video, viewers can use a unique action called “hype.” Each viewer gets three hypes per week to distribute among their favorite emerging creators channels.
Hyping a video is much more impactful than simply liking video (though of course, you want viewers to do both). The more hype points your video receives, the higher it climbs on a new leaderboard, increasing its chances of being discovered by new audiences.
Hype is only available to channels with fewer than 500,000 subscribers. Once a channel passes the half-million mark, its videos are no longer eligible to hit the hype leaderboard.
When does YouTube Hype Launch?
YouTube Hype was beta tested in countries including Turkey, Taiwan, and Brazil where viewers doled out over five million hypes across 50,000 unique videos. The company hasn’t offered an exact release date for a broader US or global rollout except to say that we’ll see Hype in early 2025.
How Does It Work?
For the first seven days after you publish a video, viewers will have access to the hype option for that video. Each viewer gets three hypes per week to use as they see fit. YouTube has alluded to paid hypes as something that will be added in the future. Like Super Chat, Super Like and other such features, a portion of the revenue for these paid hypes will go to the creator.
Hypes award points. These points determine a video’s position on the weekly regional Hype Leaderboard.
Competing with Larger Channels
Now, 500,000 subscribers is objectively a lot of subscribers. How could a channel trying to break the 1,000 subscriber mark on YouTube, or a channel with 5,000, or even 50,0000 subscribers compete with a channel near the top of what YouTube calls “emerging creators?”
Fair question.
So while viewers only get three hypes a week, the point value of those hypes changes based on the size of the channel. At Made on YouTube, the YouTube team discussed a small creator bonus for the Hype system. This is a points multiplier specifically designed to level the playing field across the wide range of emerging creators.
In other words, a hype given to a video from a channel with 10,000 subscribers will give more points than a video from a channel with 100,000 subscribers.
It’s the total number of points a video earns — not the number of individual hypes — that determines where that video appears on the rolling weekly regional Hype Leaderboard.
Strategies to Maximize Your Hype
When YouTube Hype sees broader release, here are some strategies to make the most of this new feature:
- Create Quality Content: Obviously? Focus on producing engaging and high-quality videos that resonate with your audience. The better your content, the more likely viewers are to hype it.
- Engage Your Audience: Remind viewers how important their support is for your growth. Encourage your viewers to use their hypes on your videos. Include a request to hype your video when you ask viewers to like and subscribe (which you should absolutely be doing).
- Promote Your Videos: Do everything you can to get your videos seen by the people who’ll like (and therefore maybe hype) them. Use social media and other platforms to direct qualified traffic to your new videos. Email your opt-in list if you have one. Engage in the YouTube Community tab. The more qualified views you get in the first week, the better your chances of receiving hypes.
YouTube Hype: Final Thoughts
YouTube Hype is an opportunity for emerging creators to break through the noise and gain the recognition they deserve. And like every new feature YouTube rolls out, channels that act fast can get an early mover advantage.
So, spare a couple of thought cycles for what your YouTube Hype strategy might look like so you can come out of the gate strong when this feature exits beta and starts rolling out across the YouTube platform.
Get an unfair advantage on YouTube
Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every metric that matters.
YouTube CEO Announces Major News for Small Channels – Video Transcript
if your channel has anywhere from 1 to 500,000 subscribers well YouTube just rolled out a brand new feature specifically designed to help you grow because with all the competition from bigger more established YouTube channels your content can easily get buried even if it’s amazing many of you are like this guy he made one of the best videos I’ve ever seen on YouTube even top creators like Colin and Samir and Zack alsop left comments ra about it but despite all that praise the video remains relatively unknown while larger
channels rack up millions of views this new update is designed to fix the issue where good content from smaller channels struggles to get seen it’s called hype they just announced it at made on YouTube where I got to see it live and here’s how it works if you have a YouTube channel under 500,000 subscribers then for the first 7 days after you upload a video your viewers can take a brand new action called hype which is way more powerful than simply liking your video every viewer only gets three Hypes per week to boost videos
from their favorite smaller channels the more Hypes that a video receives the higher it climbs on a brand new leaderboard giving it a better shot of being discovered by new audiences just like the training tab hyped videos will have its own dedicated tab they beta tested this in turkey Taiwan and Brazil and during the first 4 weeks users hyped over 5 million times across 50,000 unique channels now I know what you might be thinking let’s say you have a much smaller following say 30 subscribers how do you compete against
Channels with 300,000 subscribers YouTube added a small Creator bonus which is a point multiplier to Channels with fewer subscribers this way everyone has a more even chance even those who don’t have the most subscribers at the start and once your channel hits 500,000 Subs you no longer can be on the leaderboard which keeps this pretty exclusive all right so let me know what you think about this feature in the comments below and YouTube thinks you’ll like this video next I don’t know what it’s showing for
you but whatever it’s showing is a video YouTube really thinks you’ll enjoy so I recommend you watch that and I’ll see you over there love you guys and keep creating.
